Equadorian cafe 'avenidacafe' reached out to callobarate on designing branding that will get their existing customers and online followers involved in their brand and coffe culture. A coffe graphic was produced with a set of other interactive instagram story visuals and packaging in an aim to push this project.
Prizes in the form of loyalty benifits and coffe related leisures and experiences are awarded to those who could prove they were the biggest coffe addicts.