Our community team build authentic networks for our clients, these networks serve as online street teams, creating content, hyping and engaging with campaigns regularly in exchange for products and services. The networks are carefully curated and all members will represent our clients consumer types. When taking over the social media for Ghost Fragrances, we conducted market research which indicated to us that the brand perception was weak. One of the first things we introduced was the #GHOSTgirl network, casting 25 fresh young girls around the world to represent a new and improved GHOST vibe. In 6 months Instagram engagement increased by 1200%. With the ever changing in uencer landscape, we are always developing this strategy and we have rolled it out effectively for several clients.