We launched our first digital exhibition open to the public for free. During a global pandemic, with millions at home, digital identities weren't just an add on to our lives anymore. They were everything. How we communicate with loved ones, make money and find memes. CTRL + U was launched during the lockdown, as a free digital exhibition. Featuring a fake home assistant chatbot (which tells you the truth), audio clips from the future and a chance to imagine what your tech utopia could look like. It aimed to help make data rights a more accessible topic.