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Debenhams - Found It - JWT London

How exciting would it be to stay overnight in a department store at Christmas and search for the perfect gift?

This year, the Debenhams Christmas ad features a group of lucky children doing just that: running around, hiding out and playing together in a Debenhams store at night. The film follows their search in each department for their perfect gift and culminates with Meadow, a six year old girl locating her present, a cuddly Reindeer toy.

JWT created the “Found It” campaign to celebrate the delight we all experience when finding the perfect gift for a loved one. The campaign also demonstrates the breadth of gifts Debenhams offers, making it the perfect place to shop this Christmas.

Directed by David Edwards the advert features Paul McCartney’s 1984 classic hit single “We All Stand Together”.

The campaign also includes print, outdoor, digital and instore executions.

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