Check out this exciting R&D project from our designer Shannon! Our R&D process allows designers to experiment and develop new skills, and push boundaries with regards to their creative innovation. This time, Shannon decided to explore the use of Blender for 3D visual effects. “I wanted to focus on using Blender as a tool for 3D Visual Effects, so I could create engaging FOOH content. This meant I needed to learn more about camera tracking. Camera tracking was tricky, especially with fast-moving scenes, but I managed to integrate 3D elements seamlessly into real-world footage." We think she did a fab job! How about you? Could you use something like this in your campaigns? Let’s make cool sh** together.