#DIGIDIGEST: INFLUENCER 2025 REPORT

‘People aren’t relevant one day and then irrelevant the next. It’s about making sure we’re part of the evolution’ - Lou Teasdale What is the future of influence? Have we hit peak influencer? Will influencers kill off celebrities? What platform comes next after Instagram? Who influences the influencers? Should we even call them influencers at all? In partnership with @thenetworkfairy and a range of contributors we have put together some observations and predictions for the future of influencer marketing. This is INFLUENCERS 2025.