Disguise

Given that TWIX is the only cookie-based offering in the chocolate category, we helped TWIX solidify its connection to the cookie category. The new platform positions TWIX as a “cookie in disguise as a candy bar”, focusing on its chewy, crunchy textures.

Disguise by adam&eveDDB

Companies

  • MARS logo

    MARS

    • Non Creative Industries
adam&eveDDB logo
integrated advertising agency