EMMA celebrates the creativity of the people connected with the historic Arlington House – a homeless hostel in Camden Town, London that opened in 1905. Each issue showcases artwork, illustrations, articles and poems that bravely explore a range of difficult experiences related to being homeless. The content featured within the pages of EMMA is raw, honest and at times funny. Much of the artwork featured in EMMA is produced at weekly creative workshops dedicated to all forms of self-expression. It isn’t created with a certain audience in mind or to fit with a brand message, it’s pure creativity as an emotional outlet.
The name of the magazine is an acronym for various things and changes issue to issue. Issue #4 was Enlightening. Manic. Metaphysical. Agnostic. Issue #5 stood for Emotive. Magnanimous. Magnificient. Awesome. The name may change but the main aim of EMMA is always to help restore the dignity, self-esteem and motivation of those who are homeless through enabling creative expression.
We designed issues 8, 9 and 10 of the magazine and helped organise the launch night and exhibition at KK Outlet.