Goldsmiths University of London

  • Emil Allard

Giving a world-famous education powerhouse a powerful voice. Goldsmiths, University of London is a world leader in new knowledge, a place where creative minds can thrive and ideas can grow. Long regarded as a creative powerhouse with a rich academic heritage, its areas of specialism now span the arts, humanities, social sciences, computing, business and management. Goldsmiths is determined to attract the best, brightest and bravest students: our task was to create a recruitment campaign identity to help the university to achieve this ambition over the next three years. Working with regular writing partner Kate Van der Borgh, our starting point was to craft a compelling and flexible approach to copy: our One Goldsmiths concept placed eclecticism, individuality and diversity at the heart of the solution. With a similarly eclectic approach to typography, we brought this melting pot of disciplines, specialisms and subjects to life. Photographer John Wildgoose joined our project team to deliver a suite of brilliant black and white reportage photographs as well as 4k video, all shot on and around the Goldsmiths campus. We also brought animators Buff Motion to edit and grade the broadcast ad we created, as well as exhibition build specialists Standard 8 to deliver their own areas of expertise. An appropriately collaborative solution for a boldly collaborative institution.