Our naming solution and brand identity celebrates all of the good value that Good Space delivers: self esteem, a sense of purpose and employable skills. The design language we developed – the smiling map pin logo, warmly generous colour palette and open, inviting messaging – is positive, encouraging and vibrant. Supporting this graphic language is Rosie Powell’s delightful portrait photography, showing volunteers actively engaged at their chosen venues and locations, bringing the organisation and its aims to colourful life.