Google Outside

Search is such a natural part of our lives that sometimes we take it for granted. We wanted to remind people of the magic of Google Search, and we wanted to do it in a way that had never been done before. During the one month pilot project, digital screens all over the city were set up to anticipate the public’s needs based on factors such as the time of day, geographical location and weather conditions, and then react to those needs in delightful ways. Over 3000 unique stories were developed to give Londoners and tourists a uniquely different experience at every location, at any time of the day.