Guardian - Own The Weekend

'What a Weekend' is part of The Guardian's ongoing 'Own the Weekend' campaign. The 90-second film brings The Guardian and The Observer's role in creating a fulfilling weekend to life, from the moment the paper arrives to it's discard on a Sunday evening.

The iconic print piece supporting the film is created entirely out of images taken from The Guardian and The Observer archive.

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Bartle Bogle Hegarty
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