HEART Productions were tasked with finding a venue that could be transformed into the HAIG CLUB™ London for a week long residency for a series of intimate evenings hosted and created by some of London’s finest Tastemakers. The iconic landmark was transformed into a modern interpretation of the British private clubs featured in original Haig “Clubman Series” adverts of the 1920s.
The HEART team designed the venue interiors to create a completely one off space ensuring all guests experienced a truly once in a lifetime experience. The transformation included a bespoke HAIG CLUB™ bar, a dining room for 24 guests and a hidden whiskey snug. The landmark was also illuminated blue to mirror the hues of the blue HAIG CLUB™ bottle.
To create the perfect HAIG CLUB™ London destination, the HEART team undertook a detailed survey of the venue in order to design and fabricate bespoke interiors throughout the ground and upper levels of the Arch.