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Harper's Bazaar

THE CHALLENGE

Transform Harper’s Bazaar from a printed magazine into a brand in a way that had never been done before.

THE IDEA

Redesign Bazaar into a living, breathing brand that could live across multiple channels and be shoppable.

THE EXECUTION

Redesign and art direct the magazine’s content so it could live across digital and social platforms. Develop a corresponding multi-channel advertising revenue model. Create a new and innovative ecommerce platform and redesign the brand website.

THE RESULTS

Magazine circulation increased by 3% and digital subscriptions increased by 48%. Advertising revenue has increased by double digits every month since launch.
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