5. Avoid numbers and hyphens.
Domain names can contain numbers and hyphens, but it is highly unrecommended to use them in your URL. Google can identify the words separated with a hyphen better, but this would have no impact on your rankings in SEO. A non-hyphenated version with no numbers is easier to type in and find. Numbers and hyphens can only cause confusion and complicate things when it comes to searching for your website. In addition, hyphenated names may be perceived as secondary or even second-rate compared to non-hyphenated variants.
6. Choose the best Top Level Domain (TLD).
Extensions or TLDs are suffixes at the end of web addresses such as .COM, .ORG or .NET. TLD has very little impact on how you show up in Google rankings. However it could definitely help in many ways.
The .COM TLD is one of the earliest and the most popular, but it can be nearly impossible to find a memorable name there, as most are already taken. Solve that problem by choosing a new TLD which will also work for your advantage.
Using the right domain name extension will help you find the best and most beautiful name for your website.
As some studies show on some metrics the new TLDs were outperforming .COM, but the cost of a campaign on the new TLD was much cheaper. New TLDs can give more AdWords impressions and even better positioning’ according to the same studies.
You can make you TLD meaningful and industry-specific. The proper TLD in this case would be a relevancy signal for people and search engines and also work for your image and reputation. People will have a better understanding of what you do and – with a proper website name – of what your art is all about.
That’s easy: if users search for some art-related information, they will be more willing to click a site with the .ART extension. .ART is a digital dress-code for the world of arts.
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