What Is Personal Branding?
Personal branding is the practice of people marketing themselves as a brand for their career. Even if you’re just getting started, you already have a personal brand. Simply search your name and hometown online. Your social media pages, any local news articles, any blog posts, or your personal website are all part of your personal brand. While building a personal brand was once reserved for entrepreneurs who own their own business or people who wanted to start their own business, today personal branding is important to everyone.
Developing your personal brand is your way of controlling your career development. Consider an example of three people interviewing for the same job. They all have a good education, and all three had excellent interviews. However, before the hiring manager makes a decision, she searches the candidates’ names online. She discovers that the first candidate doesn’t have much of an online presence, the second candidate has a lot of social media and blog posts disparaging his last job, and the third candidate has written and published several articles that back up his qualifications.
In this example, you can easily see which candidate the hiring manager would choose. A lack of an online presence, or worse, a negative online presence, can have a harmful impact on your career. If you’re looking to create and build your personal brand, consider some of the following tips.