Hox Hounds

When The Hoxton became dog-friendly, we designed a welcome pack for our furry four-legged friends. Everything was designed to speak directly to dogs with a palette of yellows and blues (the only colours dogs can register) and copy written in ‘woofs’ and ‘ruffs’. (Fun fact: This was inspired by Wes Anderson’s Isle of Dogs!) The webpage, written in Dog, can be translated to Human with the click of a button. We also commissioned photographer Katie Silvester and illustrator Alice Bowsher to bring the whole concept to life.