This tribute to the filmmaking of the SIPSMITH 'We Make Gin Not Compromises' commercial comes from sound designer, mixer and composer Brad Williams.
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I WISH I MADE is a love letter series to commercials. It's dedicated to works (old and new) that we keep coming back to - little films that bring us joy, that challenge and inspire us. The only rules are that you have to crush on something you weren’t involved with and you have to do it in the span of the spot itself.
Executive Creative Director: Jules Chalkley
Creative Directors: Giles Montgomery, Lotte Jeffs
Art Director: Ilka Mourao
Producer: Oliver Featherman
Account Manager: Charlotte Black
Production Company: Biscuit Filmworks
Production Assistant: Gabija Lauce
Editorial: Work Editorial
Sound Engineer: Sam Robson
Production Coordinator: Judit Jakli
2D Lead Artist: Gareth Brannan
2D Artist: Adam Maynard, David Wishart, Holly McLean, James Pratt, Richard Payne
3D Artist: Priyanka Telang
Design: Eamonn Blake, Richard Perrigo
Animators: Andy Biddle, Tobias Fouracre