If you're into it, it's in the V&A

In our new hyper-targeted campaign for the Victoria and Albert Museum, we tapped into the niche interests of the nation, to showcase the incredible breadth of the V&A’s permanent collection. With over 2.8 million objects, spanning every creative discipline, there truly is something for everyone in the V&A. Despite this, through our research, we found that whilst most people have heard of the V&A, much fewer were familiar with just how much it has to offer. So, we created a campaign targeting enthusiasts across all disciplines, to truly demonstrate that whatever you're into, you'll find it in the V&A.