— The client
With that in mind, Muk narrowed down and pitched 3 ideas. The winner was rotated text over images, which forces the reader to literally rotate the book to switch between text and image. Based on this mechanics, we focused on the vague separation between the three pathways within the course, namely ceramics, furniture and jewellery, and its very interdisciplinary nature. The gradients allowed us to visually highlight the fluidity of those boundaries.