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innocent blue campaign

  • Gabby Leon
  • Finlay Hogg
  • Rob Sulman
  • Anna Clare
  • Jacob Denno

To celebrate the launch of the first ever mainstream blue juice (and to make sure everyone knew it was definitely blue) I was asked to work on a multi-touchpoint campaign focusing on…well, blue. The campaign included a TV advert, print and digital OOH campaign and an immersive experiential blue café, which was created in partnership with Bompas & Parr.

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Skills

  • Creative Concept
  • Art Direction
  • Creative Art Direction
  • Graphic Design

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