The Digital Fairy produce campaigns from concept to completion, offering ideas, art direction and production. We were approached by The Body Shop to create a digital and in-store campaign which speaks to the youth market. With full creative control, we decided to create a noise and refer back to the brand’s 90s Anita Roddick roots. We casted 6 young activists who represent the same brand values as The Body Shop and its iconic founder Anita Roddick. We casted, produced, designed and created the #INOURHANDS campaign to t with the brands overarching message ‘Enrich Not Exploit’. The aim is to educate and encourage people to think, live and buy more responsibly through a pledge system. One committed person also has the opportunity to go on a once in a lifetime community fair trade trip to and out more about The Body Shop projects helping to enrich our planet. Visit www.inourhands.help to and out more. Branding and design by Underworld Studios.