Our first campaign for the newly rebranded LIONSGATE+ brings to life the visceral, physical experiences of great entertainment, demonstrating the adrenaline hit viewers get from super suspenseful scenes, the belly laughs delivered by the funniest comedy, and the heart-stopping power of intrigue.
The work blends real-life action with animated graphics, positioning LIONSGATE+ as the home of pulsating entertainment and the ultimate destination for audiences seeking premium, provocative programming.
The integrated campaign is activated TV, OOH, display, radio, bespoke press direct mailers, and press events in European and LATAM markets.
Project Tags
Companies
adam&eveDDB
- Advertising
