The Dots
The Dots
Log in
Join
Join now for free

It's That Good

  • Francesco Rampinini

Identity, packaging, communication for coffee brand

It's That Good by Horusay
The typography-based logo also tells the main brand's declaration, so it can be merged in communication materials.
It's That Good by Horusay
The other half of the identity is based on colourful and blurred backgrounds, that evoke the cup notes of each blend.
It's That Good by Horusay
It's That Good by Horusay
Each variety of coffee has a package with its own colours and landscape or stamp, and the quality score, bravely enounced.
It's That Good by Horusay
The tone is direct, confident, humorous. The communication doesn't need anything but those witty statements.
It's That Good by Horusay

It's That Good by Horusay
On every channel the aim is always to highlight the quality, the core of the values of this brand.
It's That Good by Horusay
Report

Project Tags

Skills

Horusay logo
Visual design studio
Francesco Rampinini
Visual designer and art director