The typography-based logo also tells the main brand's declaration, so it can be merged in communication materials.
The other half of the identity is based on colourful and blurred backgrounds, that evoke the cup notes of each blend.
Each variety of coffee has a package with its own colours and landscape or stamp, and the quality score, bravely enounced.
The tone is direct, confident, humorous. The communication doesn't need anything but those witty statements.
On every channel the aim is always to highlight the quality, the core of the values of this brand.