Creative art direction and design work for the Jack Wills 2016 direct mail campaign. 32 page Handbooks for Spring and Autumn, 150 page Handbooks for Summer and Christmas. These mailings contained a selection of product, campaign imagery and editioral content created by the in house copy team.
All handbooks printed on uncoated Cocoon paper, 350GSM cover and 110GSM inside pages printed on off set lithography sheet fed presses, CMYK + 1 spot colour.
Mailed to a selection of the Jack Wills database in a printed envelope and available to pick up in stores globaly.