Liberation has been working with Jessops since Peter Jones CBE took over the brand in 2013. Working on all aspects of the brand; repositioning from the new retail identity to in-store POS through to the new store design. This transformation has been an exciting and fast paced journey, with stores being rolled out across the UK and multiple concessions opening in Sainsbury’s.
Having recently won a pitch to create the brand’s new advertising campaign, above and through the line, the new platform will be launched across the UK this Autumn.