Jimmy Choo SEO Strategy

Verb have been tasked with managing Jimmy Choo’s global technical SEO campaigns and content strategy for their website www.jimmychoo.com. The aim is to drive organic traffic to the website by making the brand name stand out, focusing on custom made items such as shoes and handbags. As one of the most iconic luxury brands in the world, Verb will be creating a technical SEO campaign which will drive the relevant luxury consumers to the right products. By conducting extensive keyword research, Verb will fix indexation issues which have previously prevented traffic to the site. Improving product discoverability has led to a 43% uplift in organic traffic to product pages, alongside a 26% uplift in landing page traffic and a 0.3% improvement in conversion rate.