Joe Weller Vs A Sumo Wrestler for Hot UK Deals

We were tasked by hotukdeals to deliver a fun and engaging piece of content that not only looked great and was on brand in terms of their mission statement, but also delivered on their intended KPI’s too. We enlisted the help of Joe Weller to challenge the UK’s current heavyweight sumo champion, DeepSumo, in a series of sumo wrestling matches. For each challenge that Joe successfully completed he won prizes to giveaway to his fans. Client KPI's: - Client’s original KPI’s were over 500k views + 20k sign ups What we delivered: - Post campaign we received 2,600,000 views (Over 380% increase) + 32k sign ups (60% increase) - Over 30k new followers via Instagram (The content hit 1 million in the 1st 48hrs trending at No.1 on Youtube in the UK and over the course of 2 weeks we hit 32k sign ups for the brand).