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Josh Stevens Visual Identity & Campaign / IFM

Visual Identity Design & Mock ups
Consulting for Image Campaign 2016 RTW Menswear
American fashion designer creates menswear marked by rock influences, tailoring, artisanal techniques and rich textures. Drawing inspiration from his design identity and tactility of the garments, to design a complete visual identity that represents the brand.
Gold and black tones and materials fuse together the various textures and techniques used on the branding objects.
Label in unfinished jacquard. Hangtag in leather cardboard and embossed signature. Metal accessory, to serve as a bracelet or a removable tag, when the leather straps are passed through the eyelets of hardwear garments.
Packaging comes in metallic foil envelopes with internal handles. Gold for garments, available in three sizes, silver for accessories, bronze for shoes.

Credits

Rachel Eleftheriou

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  • Art Director & Designer for luxury fashion and lifestyle
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Project Tags

  • Josh Stevens
  • David Paige
  • Branding and Visual Identity
  • Campaign Consulting

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