Keep Discovering

ALHAUS was asked to implement new content that would grip the end user's imagination, while at the same time repurposing existing resources within Fáilte Ireland's consumer website suite (which, at the time, included, and The €6 million Keep Discovering campaign launched on February 21 2020, with a 60-second advertisement aired during national broadcaster RTÉs Late Late Show and subsequent TV and radio ads. #KeepDiscovering quickly began trending on Twitter across Ireland and traffic to the websites and optimised landing page sharply increased. Find out more: