KFC Zinger Double Down

To reveal the all new ‘Zinger Double Down’, KFC held a private launch event at the Tottenham Court Road restaurant, giving superfans, influencers and the media a chance to try the Zinger before general release.   To create hype around the launch, Proud Robinson + Partners transformed the restaurant, blacking out the windows and ‘setting fire’ to the counter, creating multiple moments of surprise for attending influencers & media to capture and share.