Knockout Launch

Challenge: In a market cluttered with health supplement brands, we were tasked to launch Knockout, a new series of products from the house of Absolute Nutrition, on eComm. Our goal was to build awareness and consideration and, ultimately, sales. Insights: The India Protein Market stood at 1.25 Billion USD in 2021 and is projected to register a CAGR of 4.34% to reach 1.55 Billion USD in 2026. The demand for protein is primarily driven by factors such as the increasing demand due to awareness about protein-rich diets, health upliftment, and more. Idea: Knowing that there is definitely scope and the fact that most of our audience is on E-Comm, we leveraged the same and created a presence on all relevant platforms. And not just a presence, there had to be a story behind the brand’s existence. We created a visual identity and feel for Knockout that reflected strength and power. Something that appeals to our consumers. Results: From zero the brand is now selling more than 2 lakhs per day in just 6 months