Lancôme | L’Absolu Rouge

Nicolas Kantor and Velvet Agency Paris have unveiled an intimate new spot for Lancôme’s ‘L’Absolu Rouge intimatte’ beauty range, just in time for Valentine’s Day 2023. Vivid pinks and reds dominate alongside checkerboard motifs, as model Ilona Clement provides allure in a sense-stimulating montage. For the film, we licensed an invigorating performance of the Vivaldi concerto ‘Summer’. The classic composition from the ‘Four Seasons’ collection — augmented here with a modern beat and atmospheric transitions — is a rich and dramatic piece that augments both the majesty of the film’s visuals and the energetic pace of the editing.