LENOVO – Different Is Better

We created a video and visuals to capture the joyous expression of LENOVO celebrating growth and opportunity. The video debuted at Lenovo’s top tech tradeshows, including SXSW.
Lenovo never stands still. Over the past couple of years, the tech giant purchased Motorola’s smartphones from Google, rebranded, and added other new products—all with a minimum of fuss. So, when we got the chance to help Lenovo and our friends at Ogilvy & Mather express the essence of this global brand, we were thrilled.
The colorful visuals and bursting logo exclaim rejuvenation and rebirth of creativity. A variety of tricky-to-work-with materials, several cameras shooting at different speeds, and lots of patience went into creating this piece for Lenovo. We have chosen a traditional way, no CGI in this piece!
Client: Lenovo
Agency: Ogilvy New York
Creative Production Studio: Ars Thanea