• Sarah Hayes
The Challenge: Create a UK-activation of the brands FW13 global campaign, Make Our Mark, driving a message of creative collaboration.

The Solution: VICE recruited talent across our key areas (visuals, music and words) director Alex Turvey and musicians Ghostpoet and Koreless to create an AV-piece that was performed live in London, one-off event on 9th October at Oval Space in Hackney. Three pioneers explored what it meant (and what it takes) to break boundaries, with a film crew on hand to capture the journey.
!The creative from the project (stills and film) was use in the brand’s above the line advertising.