In January 2016, the iconic German home entertainment brand, Loewe appointed Bodo Sperlein as Creative Director.
Loewe are responsible for the world’s first electronic film transmission made in 1931. Today they remain a leading name in home theatre technologies.
As part of Bodo’s direction for the eminent brand, our aim has been to reinvigorated Loewe’s creative brand language by composing new advertising campaigns, imagery and products.
In the past 2 years we have launched multiple products with Loewe, the bild 9 and 5 as well as the klang 9 speakers and the most recent of which being the new Loewe bild x. These product launches have gained global press coverage from Dezeen, Wallpaper and AD helping to reposistion Loewe as a premium brand.