Working with Madame Tussauds to reposition the brand to reflect the new, exciting, more immersive and dynamic experiences being developed at attractions around the globe.
The new vision for Madame Tussauds is to be the world’s leading producer of extraordinary, immersive, engaging and interactive entertainment – competing with a much broader set of entertainment experiences including theme parks, museums, and immersive theatre. The work encompasses strategy and positioning, through identity to communications, advertising and experiences.
I worked as the lead Account Manager across the project the rebrand project, on the above the line work Madame Tussaud's London and worked with all the global Tussauds during the roll out and brand guardianship phases.
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- Design