Make it Click
Introducing ‘Making it Click’ a campaign for Aviva, which brings to life just how puzzling and anxiety-inducing finances can sometimes feel, particularly in the current climate… And how, thankfully, whether it’s a perplexing pension or a car insurance conundrum, Aviva can help everything ‘click’ into place.
To launch, we went out with a 40” TV ad on Boxing Day. We worked with the very talented director Mischa Rozema and award-winning studio Untold to bring these financial complexities to life as large-scale, interactive puzzles; 3D combination-style cars, sliding tile houses & never-ending mazes.
To build on the TV launch, the second phase of the campaign will launch later in New Year with OOH, Social & Print to drive deeper engagement with 'Making it Click' in relevant contexts.
