Brief
Masala Zone cooks some of the best Indian street food in London.
Launched in 2001 the menu has been continually evolving, remaining relevant to its loyal customers and exciting for anyone new.
In 2014 the Masala Zone brand needed to do the same.
Solution
We created some beautiful traditional rangoli from flowers and food and made them the centrepiece of the new identity.
A redrawn logo and simple type system complete a modern Indian identity
Impact
The new brand is set to roll out in earnest in 2015 after a period of testing in Angel, where sales of the wonderfully tasty food saw a significant spike.