Monster Cold Brew

A nitro-infused, ice-cold product launch designed to stimulate the senses. Our second project with our friends at Monster, Cold Brew is a ready-to-drink product that introduces the flavour of ice-cold smoothness and deliciousness that awaits inside the can. Designed to pack a punch, we developed a striking and energetic sequence that would allude to the process of ice-cold brewing, nitro infusion and the full-bodied result. Cel animated callouts build on the visual language created for the launch of Cold Brew’s sister product, Java 300. Once again, the brilliant Foster & Foster crafted the perfect revved-up soundtrack.

Monster Cold Brew by weareseventeen
Monster Cold Brew by weareseventeen
Monster Cold Brew by weareseventeen
Monster Cold Brew by weareseventeen
Process and R&D
Monster Cold Brew by weareseventeen
Monster Cold Brew by weareseventeen
Monster Cold Brew by weareseventeen
Monster Cold Brew by weareseventeen
Monster Cold Brew by weareseventeen
Monster Cold Brew by weareseventeen
Monster Cold Brew by weareseventeen
Credits
Client: Monster
Concept, Design & Direction: weareseventeen
Production: weareseventeen
Music & Sound: Foster & Foster
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