Director Simon Stock was commissioned by Pablo London and NatWest to direct his second commercial in the project series. Simon told us: “NatWest are supporting small businesses in these challenging times by running a competition where the winners get to make a TV commercial for free and have it run on ITV. The Little Loop is a sustainable children’s clothing business where your children’s clothes are worn and then passed on to other children to wear… We had great fun using hand cannons to fire hundreds of pieces of clothing in to the air on one of the warmest days back in the summer. Huge thanks to everyone involved as it was quite an undertaking. “