Network Rail worked with EON Reality to create the world's first series of Virtual Reality, CGI safety awareness films and a mobile app, to make level crossing safety engaging, challenging - and totally experiential.
https://www.networkrail.co.uk/feeds/my-leg-ended-up-half-a-mile-up-the-track-warning-to-young-adults-as-new-research-highlights-they-are-more-likely-to-dice-with-death-at-level-crossings/
--Network Rail
360 degree video - available for free on YouTube.
http://www.businesscloud.co.uk/news/vr-app-could-save-1000s-of-lives-on-uk-railways
--BusinessCloud
Rupert Lown, Network Rail’s director of safety for Anglia, explains: “These figures are very worrying and show that people are not always aware of the risks when using level crossings and therefore putting themselves in danger.
“We are investing more than £100m to improve level crossing safety across Britain as part of our Railway Upgrade Plan, but we also need everyone who uses level crossings to do their bit too. A split second decision to ignore safety procedures can have life changing consequences for everyone involved. People risk their lives thinking it won’t happen to me, but it can and it does and it’s just not worth the risk.”
To help increase awareness of the dangers at level crossings, Network Rail is leading a national safety campaign targeted at pedestrians during the summer months. They will reach people with safety messages through social media and new technologies such as geo-targeting to communicate with the right people at the right time with the right safety messages. Furthermore, the rail infrastructure company has worked with EON Reality to produce a series of virtual reality films which can be used to educate key user groups.
To find out more about level crossing safety visit: www.networkrail.co.uk/pedestrians or search #BossingTheCrossing on social media.
https://www.networkrail.co.uk/feeds/new-research-reveals-lack-of-knowledge-about-railway-dangers-leads-to-more-people-taking-risks-at-level-crossings-in-anglia/
This project was completed by the UK Studio team at EON Reality.
Companies
Network Rail
- Public Sector
