New Balance ‘This Runs Deeper’ Campaign by Simon Clark

Photographer Simon Clark shot the New Balance ‘This Runs Deeper’ campaign for the release of Athletic Club, Bilbao’s home kit 2021/22. The new kit features cutting edge technology to ensure superior performance while also giving a cultural nod to the team’s heritage of the Basque people and club’s fans. The shoot incorporated stills and video of the club’s first male and female players and JSR Agency produced the shoot