New Scientist Academy

Sharing the secrets of life, the universe and everything. Founded in 1956, New Scientist is the world’s most popular weekly science and technology publication. Headquartered in London, it has offices in the US and Australia. In a time when facts are in short supply, the New Scientist website, app, podcast and print editions use the prism of scientific rigour to ask the big questions about life, the universe and what it means to be human: if someone in the world has a good idea, you’ll read about it in New Scientist. In order to address changing customer preferences and to tap into the demand for immersive, high quality, trusted and innovative digital learning, New Scientist Academy was launched with just two courses available. As the learning platform grew, new courses were introduced and engaged audiences enrolled in greater numbers, we were invited to help define a clearer brand proposition and to develop a suitably horizon-broadening visual identity.