NITROCHARGE
THE CHALLENGE To promote the release of their new football boot 'Nitrocharge' Adidas held football trials around the World to find the perfect team of Nitrocharge players. The chosen few were invited to play on the revolutionary Adidas Power Pitch in Rio De Janiero, Brazil. DHP were asked to create a series of films to document the event.
SUCCESS
The content received millions of views online and was featured in dozens of sports publications, giving the Nitrocharge boot a successful global launch.
THE SOLUTION
In partnership with Vision Nine and We Are Social the revolutionary Power Pitch was built on a local football field in Rio De Janeiro. Using a multi-camera setup including several drones and a 90 meter dolly track we filmed several matches between the Power Players. The final edit included several VFX shots to link the power pitch to the power grid of the city.
