Noods

  • Richard Salmon

Noods is a start-up brand that offers tasty noodle snacks that packs all the fun but none of the preservatives. To reflect this, the visual identity is heavily inspired by the ’90s kids' era and nostalgia, think MTV — loud colours and totally in-your-face imagery is paired with marker pen-drawn typefaces and punny copy. Hand-drawn illustrations also add to the raw, unfiltered aesthetic that’s quite grounded and conveys an effortlessly playful persona.

Noods by Fishfinger
Noods by Fishfinger
Noods by Fishfinger
Noods by Fishfinger
Noods by Fishfinger
Noods by Fishfinger
Noods by Fishfinger
Noods by Fishfinger

Fishfinger logo
We turn regular fish into rockstars
Richard Salmon
Chief Executive Officer