With so many options, and SO many claims, there’s a serious trust issue in the skincare category. Asda is not usually seen as a destination for skincare, so driving discerning skincare shoppers there represented a significant challenge.
We had to make nspa Expert a ‘must-try’ product - reassuring on efficacy with a 30 day money back guarantee and using well-known and trusted faces to get the word out.
An intelligent programmatic media plan to launch the nspa Expert Challenge (30 days to better skin), geo-targeted around key stores and utilising our ambassadors across all media touchpoints. Ongoing optimisation based on best performing messages and creative.
Result: nspa Expert became the best selling skincare product in Asda stores.