NYFW

THE CHALLENGE

Reinvent how catwalk shows can be presented, captured and distributed as content in the 21st century.

THE IDEA

Luxury quality content capture that was socialised and combined with UGC, curated and distributed before, during and after the catwalk event.

THE EXECUTION

Utilising state of the art technology within the 10,000 square metre landmark building that is Spring TriBeCa during New York fashion week, hosting Calvin Klein, Diane von Furstenberg, Michael Kors and Opening Ceremony catwalk events. Multi-camera content capture combined with live social activation and bespoke mobile apps allowing real time interaction from front to back rows, as well as opening up the exclusive world of catwalk shows to be accessible and interactive in real time for those not lucky enough to be invited.

THE RESULTS

"The shows at Spring TriBeCa were arguably, the week’s biggest draw on social media – offering the kind of unique video and photogenic qualities that were built for visual sharing on Instagram." dailymail.co.uk
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