OnePlus 'Larger Than Life'
To launch the OnePlus Nord CE 3 Lite 5G, we developed the lead campaign creative and produced the hero film, directed by Agile Films' Jake Dypka.
The campaign centred around the brand’s affordable smartphone (nicknamed Larry) – very much punching above its weight, giving the consumer more bang for their buck. Larger screen, larger camera, larger battery, and larger RAM – so, we naturally gravitated towards a creative direction built around the notion of a ‘Larger Than Life’ handset.
And what better way to do this than having a 1950s B-Movie inspired giant handset, if not quite rampaging, then at least striding through a miniature toy-town of amazed onlookers, all having their grey, uninspired lives re-energized by the power of the colossal Larry phone.
And there's plenty more where this came from. Take a look at more of our work here.
