OnePlus 'Larger Than Life'

To launch the OnePlus Nord CE 3 Lite 5G, we developed the lead campaign creative and produced the hero film, directed by Agile Films' Jake Dypka.

The campaign centred around the brand’s affordable smartphone (nicknamed Larry) – very much punching above its weight, giving the consumer more bang for their buck. Larger screen, larger camera, larger battery, and larger RAM – so, we naturally gravitated towards a creative direction built around the notion of a ‘Larger Than Life’ handset.
And what better way to do this than having a 1950s B-Movie inspired giant handset, if not quite rampaging, then at least striding through a miniature toy-town of amazed onlookers, all having their grey, uninspired lives re-energized by the power of the colossal Larry phone.
OnePlus 'Larger Than Life' by Agile Studio
OnePlus 'Larger Than Life' by Agile Studio
OnePlus 'Larger Than Life' by Agile Studio
And there's plenty more where this came from. Take a look at more of our work here.
Agile Studio logo
We make work driven by culture, innovation and storytelling.