• Seraphina D'Arby
  • Matthew Apps-McDowell
A music festival that beats poverty? That’s what Oxfam’s Oxjam is all about. For their 2017 edition, Oxfam engaged with Kingdom Collective to generate maximum awareness for the year’s event.
We conceived, programmed and produced a series of pop-up gigs in Oxfam stores around the UK to coincide with the launch. Everything Everything, Annie Mac, Metronomy, Marika Hackman and Mr Jukes each played individual sold out shows in Oxfam stores across the UK.